Believe it or not, we’re seeing clear signs that buyer interest in the housing market is picking up again.

Let’s explore what’s happening behind the scenes and why the current market may be more active than it appears.

Buyers Are Searching — And Online Trends Prove It

One of the most reliable ways to gauge buyer interest is by looking at what people are searching for online. According to data from Google Trends, searches for terms like “home for sale” have been rising steadily this year.

Check out the graph below, which tracks the popularity of two common homebuyer search phrases over the past couple of years. The higher the line, the more frequently that term was searched. A score of 100 represents peak popularity:

What’s most notable is the upward trend both search phrases have shown throughout the year — with a significant spike in mid-July. That kind of growth in search activity is a strong indicator that interest in buying homes is on the rise.

And that’s great news. Even in a market with elevated mortgage rates and higher home prices, potential buyers haven’t stepped away. They’re still watching the listings. They’re still doing their homework. Many are simply waiting for the right home — maybe even yours — to hit the market.

While we aren’t likely to see the frenzied demand of the pandemic era, the data clearly shows that some buyers are beginning to feel ready. These are the motivated, serious buyers who are prepared to act when the right opportunity comes along.

So if you’ve been hesitating to list your home because you’re uncertain whether there’s enough buyer demand, this surge in search activity may be the sign you’ve been waiting for. No, it doesn’t have to be like 2021. You don’t need multiple bids or a bidding war to sell your home — just the right buyer, and they might already be looking.

Bottom Line

If you’ve been telling yourself, “I’ll wait until the buyers return,” it’s time to reconsider. The latest search trends show that buyer interest is already growing. Your ideal buyer could be actively searching for a home like yours right now.

If you're wondering what steps to take to confidently list your home, don’t go it alone. Reach out to Mike Panza and the team at Panza Home Group to explore your options and get expert guidance tailored to today’s market. For more information, visit: https://panzarealestate.com/team/mike-panza