With more homes available now than in recent months, many buyers are still finding it tough to land the perfect home at the right price. Maybe the layout doesn’t quite work, maybe the property needs too many updates, or maybe everything starts to feel the same after a while.

That’s why a growing number of buyers are shifting their focus to new construction homes—and they’re discovering some of the most attractive deals on the market today.

Why are these deals popping up now? Many builders currently have more finished homes sitting unsold than usual, and they’re eager to move them. Since homebuilders need to sell existing inventory before taking on new projects, they’re offering compelling deals to get those homes off the market. This can translate into big wins for buyers.

As Lance Lambert, Co-Founder of ResiClub, explains:

“In housing markets where unsold completed inventory has built up, many homebuilders have pulled back on their spec builds— and many are doing bigger incentives or outright price cuts to move unsold inventory.”

Incentives Are at a 5-Year High

According to recent data from the National Association of Home Builders (NAHB), 66% of builders offered sales incentives in August—marking the highest percentage seen in the past five years. That’s two out of every three builders sweetening the deal to attract buyers.

These incentives create a unique opportunity for you as a buyer. From rate buydowns to closing cost assistance, builders are pulling out all the stops to make their homes more appealing.

Price Cuts Are Back and Making a Difference

One of the most common and impactful incentives right now is price reductions. NAHB reports that nearly 40% of builders are cutting prices (see graph below), with the average discount hovering around 5%.

To put that into perspective, a 5% price cut on a $500,000 home means a savings of $25,000. That’s a significant difference that could turn a maybe into a yes for many buyers.

And even if a builder won’t lower the price, they often have other financial tools to make the purchase more affordable. As Realtor.com notes:

“. . . there are deals to be found in the market for new homes, with builders increasingly willing to negotiate on price or offer incentives such as rate buydowns and closing cost assistance.”

Why This Is Good News for You

When you’re shopping for a home, you’re not just looking for any house—you’re looking for your dream home. One that matches your lifestyle, offers the features you need, and fits your budget. New construction homes are often designed with modern conveniences in mind, offering advantages like:

• Open-concept floor plans and spacious kitchens

• Energy-efficient appliances and systems

• Built-in smart-home technology

• Fewer unexpected repairs from day one

And thanks to today’s generous incentives, owning a brand-new home is more achievable than it has been in years.

One Key Tip: Bring an Agent With You

If you’re considering a new build, make sure to work with your own real estate agent. The builder’s sales rep represents the builder—not you. Your agent will:

• Analyze the true value behind the incentives being offered

• Negotiate on your behalf to get the most favorable terms

• Help you navigate the purchase process with your best interests in mind

Bottom Line

If your home search has hit a wall, the new home market is full of exciting potential. With record-setting builder incentives, meaningful price cuts, and a wide range of move-in-ready homes, it’s a fantastic time to consider new construction.

Want to know how today’s incentives could stretch your budget or help you find a better fit? Reach out to Mike Panza and the team at Panza Home Group to explore your options. They’re here to help you find the perfect place to call home.

Get in touch with Mike Panza and the Panza Home Group here: https://panzarealestate.com/team/mike-panza